Mr. Ness, who I count as one of my best blog fans, actually was the person who most encouraged me to create a blog and who sent me the links to the first blogs I ever read. He commented to me some weeks ago that, while he enjoys reading my blog, he initially suggested it for more professional or business purposes than where I've evolved it.
I had to think about that a while because my instinct tells me that this blog is growing to be an important tool in my business. I couldn't quite define it when he and I were talking at the time. I agree with Mr. Ness that I'm not yet putting the blog to its best commercial use. I need to comment on other blogs and link them to mine. I need to better use widgets, blog search engines, etc. All things I hope to do more of over time.
Yet in fact, I purposely keep some commercial separation on this blog. Here, I express myself as an individual professional. A woman who works. I don't talk a lot about my personal life and surely never expose people who are in personal relationships with me. But I do state more of my real opinions and in truth my blog has given me the courage over time to show more of myself to the people with whom I interact professionally.
What has suprised me most about my blog's role in my profession is that the quality of my interactions professionally have improved. People will read my blog and then respond "in kind" via an e-mail or when I see them. Then entire conversations take a far more open and candid tone. And we can talk about "effective communication" at work including what's really on their minds -- like, I want be myself. My blog, when I really consider it, has led to some of the most valuable and human interactions of my business.
Mr. Ness already brings his own voice to his work and has from the start of our working together. He's a great example of a person who can create an excellent, highly-professional business outcome, while proving the theory of my home culture, "You can take the boy out of the farm, but you cannot take the farm out of the boy." In addition to professional advice, he can describe farming life in colors and temperatures so vivid that you feel the yellow-brown, hazy humidity of the river beds even in January.
Mr. Ness mentioned in the same blog conversation that perhaps my writing is becoming more artful. But maybe it's just becoming more me, my real way of expressing. It may not be so commercial, but I think it is like his own voice -- a way of encouraging others to do the same.




