In my business, I consider communicating for influence on three levels: individual, team/group, and culture. Naturally in any company, each level influences the other.
I find that the most creative and challenging aspects of communicating occur at the intersections of these three levels. For example, how do we know ourselves well enough as individuals to communicate effectively in group situations? You need to understand your own style, strengths and goals. You need to understand the group context and culture. Then you must jump in and communicate something new (this last bit often being the most off-putting!).
We can study all aspects: take an assessment about different communication styles, make lists of positive team dynamics, study the effects of culture. I focus on the connecting part - how do you link your style to a context? How do you bring yourself to it? Make a difference? Change it even? Adapt yourself?
In other words, I care most about how we practice & adjust our communication to drive change. I love all of the assessment frameworks and models. Read 'em. Can quote 'em. Even have one of my own. At heart though I'm an "applied" girl. I want to take all of those good ideas and do something with them. Build on our learning for ourselves and others.
I mean I want us to influence ourselves and others starting with our own courageous ideas and first steps. Afterall, if we do not learn how to take on good ideas ourselves, how can we influence someone else to do so? :-)
