I know I'm genuinely engaged in my work when it compels me to read a few books about something new I want to try. (Mom always jokes with me that before I make any decision I read 10 books on the topic. It's true that I'm a voracious consumer of information about concepts that are new to me - although I rarely have time for all 10 books before decision-making these days. And I always require myself to clarify my own opinion before taking a step, not just take someone else's word for what I should do in my life.)
At this moment, I'm fascinated with developing new perspectives about word-of-mouth marketing. I'm reading a book titled The Anatomy of Buzz Revisited by Emanuel Rosen. Half-way through it, I've already told our team I find it a "must read" for today's new communications channels like Facebook, blogs, and Twitter.
Rosen published this revised edition in 2008, but the original dates back to 2000. Our changing online communications world makes the new view even more relevant than the first. (Yet another good example of a strong concept finding its time and footing after percolating over the years!) The point is that the point of being on line is to stir-up conversations between people - primarily offline. Get that?
I love it because I also prescribe to the view that life in the end is lived in-person, between people who are present. That's where real influence happens, in small moments of conversations.
I might have more to say about this later. For now, I must go. I have a few books to read!
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